Run the Edge Journey
Every step has led us here — and this is just the beginning.
In 2010, Adam was winding down his illustrious 13-year professional running career and Tim was returning home to Colorado after teaching and coaching at high schools in 4 different countries. The two had met while running for the legendary University of Colorado Cross Country program, and were still fast friends 14 years later. The idea to create Run the Edge came about during a brief conversation while Tim was visiting Adam in Oregon. They wanted to do something about the way the world saw running and fitness, and they were both ready to steer their lives in a new direction in order to follow their passions. A year and a half later, they released their co-authored book, Running the Edge. This book was more successful than they could have imagined; it became a bestseller when it climbed to 2nd place on Kindle and sold over ten thousand hard copies.
Soon, Adam and Tim were traveling the country to speak at events, race expos, and corporate retreats. At this point, Run the Edge was still just a website, a facebook page, and a book but Tim and Adam could see the potential to become a full fledged company.
In 2014, Run the Edge released their innovative “Level-Up” training plans that turned training into a game. These plans allowed athletes to progress at their own pace instead of following week by week plans that often add mileage too quickly. This unique approach to making fitness both fun and accessible spurred Adam and Tim on. They began exploring virtual races later that same year, and after completing several for themselves (and raising money for charity), Adam and Tim found what would become their niche.
